Our Funnel Analysis & Optimization Experts
Nathan Hughes 🇺🇸
Funnel Mapping LeadAt Need Order, Nathan builds detailed funnel analyses, tracking drop‑off rates at each stage and highlighting friction points. He prioritizes changes like clearer CTAs or shorter forms to smooth the path. He then measures improvements after each tweak to confirm lift. Clients rely on his funnel insights to boost completions and revenue step by step.
Harper Kim 🇰🇷
Micro‑Conversion SpecialistAt Need Order, Harper sets up tracking for key micro‑conversions and analyzes performance at each step. She recommends adjustments—like clearer button text or contextual prompts—to encourage action. She also A/B tests variations to confirm gains. Clients rely on her work to create a chain of small successes that culminate in more completed purchases or signups.