“I was fed up with generic newsletters that no one opened.”
— Anna Vogel, COO, CraftyBoxes
Anna watched her carefully crafted messages land flat. Despite a growing list of subscribers, open rates lingered at 12%, and click‑throughs were nearly nonexistent. It felt like pouring effort into a void—and it was costing revenue every day.
Turning Point: A Message That Finally Delivered
After one especially frustrating week, Anna spotted a behind‑the‑scenes breakdown on Need Order’s Instagram about personalized email flows. She slid into our DMs, and in our first 15‑minute chat, she poured out every pain point. That conversation marked the start of a partnership built on listening and action.
Our 4‑Phase Email Makeover
1. Deep Audience Segmentation
We split CraftyBoxes’s list into four key groups—New Subscribers, Active Buyers, Cart Abandoners, and Dormant Leads—so each message spoke directly to its reader.
2. Custom Drip Campaigns
- Welcome Series: A heartfelt introduction to the CraftyBoxes story, sprinkled with best‑seller highlights.
- Cart Recovery: Timed reminders featuring the exact items left behind, plus a gentle 10% incentive.
- Re‑Engagement: “We Miss You” notes with exclusive sneak peeks at upcoming launches.
- VIP Exclusives: Early access and bundle deals for top customers.
3. Split‑Tested Subject Lines & Content
We ran A/B tests on headlines (“Your Guide to the Perfect Gift!” vs. “Handpicked Just for You…”) and on-body layouts, discovering which tone and format resonated best with each segment.
4. Real‑Time Monitoring & Iteration
From day one, our data analyst set up live dashboards tracking opens, clicks, unsubscribes, and revenue per email. Underperforming emails were paused and rewritten on the fly.
Meet Our Email Dream Team
- Darius Williams, Automation Architect who built every sequence with precision
- Lucas Bennett, Copywriter who captured CraftyBoxes’s friendly, gift‑giving spirit
- Naomi Kim, Data Analyst who monitored metrics and steered optimizations
We’re grateful to Need Order Head of Email and this expert squad for turning silent inboxes into active conversations.
Project Timeline
- Discovery via Instagram: April 3, 2025
- Segmentation & Drip Design: April 6 – April 14, 2025
- A/B Testing & Launch: April 15 – May 5, 2025
- Optimization & Review: May 6 – May 20, 2025
- Total Duration: 6 weeks
Celebrating Real Results
- Open rate soared from 12% to 48%
- Click‑through rate jumped +150%
- Cart recovery revenue added $18,000
- Repeat purchase rate climbed +35%
By May 20, 2025, CraftyBoxes’s email channel was not just alive—it was a reliable driver of sales and customer loyalty.
Ready to make your inbox sing—and sell?
👉 Talk to Our Email Experts
👉 Explore More Case Studies