How HomeLux Decor Found Clarity—and Sales—in 10 Weeks
Case Study: How HomeLux Decor Found Clarity—and Sales—in 10 Weeks
Facing the Maze
“Every morning I logged in hoping to see an uptick in sales, but visitors vanished the moment they hit our homepage. It felt like shouting into the void.”
Emma Johnson, CEO, HomeLux Decor
HomeLux Decor had beautiful products, but nobody stayed long enough to buy. Clunky menus, dead-end links, and no clear path to checkout left customers frustrated, and orders flatlined.
Turning Point: A Call for Change
On January 15, 2025, I reached out to Need Order. From our very first call, their Head of SEO asked the right questions, listening patiently as I poured out every pain point. I felt heard for the first time.
The Plan in Action
Need Order’s expert squad got to work immediately:
1- Menu Makeover
We grouped bedding, decor, and sale items into clean, intuitive categories—no more guessing where to click.
2- Link Rescue Mission
Ayesha Malik crawled every URL, found broken pages, and set up redirects so shoppers never hit a dead end.
3- Breadcrumb Guides
We added a “You are here” trail on every page. Suddenly, customers knew exactly where they stood—and where to go next.
4- Live Usability Checks
David Kim and Sara Thompson ran quick tests with real users. A button grew bigger here; a label got clearer there. Small tweaks with big impact.
Meet Our SEO Heroes
- Ayesha Malik, Technical SEO Lead
- David Kim, UX & Navigation Expert
- Sara Thompson, Content Clarity Specialist
We’re grateful to Need Order Head of SEO and this dream team for mapping every corner of HomeLux’s site.
Celebrating Real Results
- +35% more pages viewed per session
- +25% boost in completed orders
- +20% drop in overall bounce rate
By April 1, 2025, shoppers were exploring deeper—and buying more—thanks to a site that finally made sense.
Ready to guide every visitor down the right path?
Talk to Our SEO Experts