Facing the Struggle
“We were burning through our ad budget—each lead cost us over $50, and still, sales stayed flat.”
— Jordan Lee, CMO, BrightHome Furnishings
Jordan knew something had to change. Their beautiful home-goods line wasn’t getting the attention it deserved because paid campaigns were too broad, bids were off, and ad copy wasn’t connecting.
Turning Point: The First Call
On February 10, 2025, Jordan reached out to Need Order. From our very first conversation, our Head of Paid Media listened closely, asking about past campaigns, ideal customer profiles, and revenue goals. That call set the stage for a lean, laser-focused strategy.
The Strategy in Action
- Full Account Audit
- We dove into Google Ads and Facebook Ads accounts to spot wasted spend, poorly performing keywords, and confusing ad groups.
- We dove into Google Ads and Facebook Ads accounts to spot wasted spend, poorly performing keywords, and confusing ad groups.
- Campaign Restructure & Targeting
- Our team split campaigns by audience intent—separating “Shop Modern Rugs” from “Browse Throw Pillows”—and layered in demographic and interest filters to reach high-value shoppers.
- Our team split campaigns by audience intent—separating “Shop Modern Rugs” from “Browse Throw Pillows”—and layered in demographic and interest filters to reach high-value shoppers.
- Bid & Budget Optimization
- Using smart bidding and dayparting, we shifted budget to peak hours and top-converting keywords, reducing cost-per-lead by 30% in just three weeks.
- Using smart bidding and dayparting, we shifted budget to peak hours and top-converting keywords, reducing cost-per-lead by 30% in just three weeks.
- Creative Refresh & A/B Testing
- We wrote new headlines, swapped in lifestyle images, and tested button texts (“Shop Now” vs. “View Collection”) to find the most clickable combinations.
- We wrote new headlines, swapped in lifestyle images, and tested button texts (“Shop Now” vs. “View Collection”) to find the most clickable combinations.
- Ongoing Monitoring & Tuning
- Every week, our experts reviewed performance data, paused underperforming ads, and reallocated funds to the best-performing creatives and audiences.
- Every week, our experts reviewed performance data, paused underperforming ads, and reallocated funds to the best-performing creatives and audiences.
Meet Our PPC Experts
- Sofia Martinez – Google & Facebook Ads Specialist who engineered the campaign overhaul
- Rafael Gomez – Data Analyst who set up real-time dashboards and identified spend leaks
- Zoey Patel – Creative Strategist who wrote and tested high-impact ad copy
We’re grateful to Need Order Head of Paid Media and this expert squad for sharpening every step of the funnel.
Project Timeline
- Kickoff: February 10, 2025
- Initial Results: March 3, 2025 (3 weeks in)
- Full Review: April 20, 2025
- Duration: 10 weeks
Celebrating Real Results
- −30% cost-per-lead in the first three weeks
- +80% more qualified leads by week eight
- 2× return on ad spend (ROAS) by project end
By April 20, 2025, BrightHome Furnishings wasn’t just saving budget—it was using every dollar to win new customers.
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