Facing the Frustration
“Every time I tested our checkout, I felt lost—I had to click five times just to buy a pillow.”
— Javier Torres, COO, CozyNest Bedding
Javier watched potential customers abandon carts because forms were too long, buttons too small, and fees hidden until the last step. Sales stalled, and customer complaints rose.
Turning Point: A LinkedIn Discovery
One morning, Javier scrolled through LinkedIn and saw Need Order’s deep-dive post on “5 Simple UX Fixes That Win Sales.” He clicked through, filled out the form, and felt confident: these folks really understood the problem.
The 5-Step UX Overhaul
- Checkout Flow Audit
We mapped every click from product page to order confirmation—spotting long forms, confusing fields, and hidden costs. - Form Simplification
- Reduced fields from 12 to 6
- Added auto-fill where possible
- Displayed fees and shipping options upfront
- Button & Label Redesign
We enlarged the “Continue” and “Place Order” buttons, rewrote labels (“Shipping Info” instead of “Address Details”), and added hover states for clarity. - Progress Tracker
A simple 3-step progress bar (“Cart → Details → Confirmation”) gave shoppers confidence they were close to finishing. - Live Usability Testing
Our UX experts ran quick sessions with real users. Feedback led to final tweaks—like consolidating payment options into a single dropdown.
Meet Our UX & Conversion Team
- Oliver Grant – UX Architect who led the end-to-end flow redesign
- Mason Rivera – Interaction Designer who crafted buttons, labels, and progress bars
- Maria Costa – Usability Lead, who ran live tests and gathered real-time feedback
We’re grateful to Need Order Head of UX and this expert squad for making every checkout click count.
Project Timeline
- LinkedIn Discovery: March 8, 2025
- Audit & Wireframes: March 15 – March 28, 2025
- Design & Development: April 1 – April 25, 2025
- Launch & Testing: April 26 – May 10, 2025
Celebrating Real Results
- +40% fewer form abandons
- +25% boost in completed checkouts
- +30% increase in average order value
- 50% faster checkout time (reduced from 2 minutes to 1 minute)
By May 10, 2025, CozyNest Bedding’s checkout was not just smoother—it was a conversion engine.
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