Facing the Maze
“Every morning I logged in hoping to see an uptick in sales, but visitors vanished the moment they hit our homepage. It felt like shouting into the void.”
— Laura Dicknson, CEO, HomeLux Decor
HomeLux Decor had beautiful products, but nobody stayed long enough to buy. Clunky menus, dead-end links, and no clear path to checkout left customers frustrated—and orders flatlined.
Turning Point: A Call for Change
On January 15, 2025, I reached out to Need Order. From our very first call, their Head of SEO asked the right questions—listening patiently as I poured out every pain point. I felt heard for the first time.
The Plan in Action
Need Order’s expert squad got to work immediately:
- Menu Makeover
We grouped bedding, decor, and sale items into clean, intuitive categories—no more guessing where to click. - Link Rescue Mission
Britney Muller crawled every URL, found broken pages, and set up redirects so shoppers never hit a dead end. - Breadcrumb Guides
We added a “You are here” trail on every page. Suddenly, customers knew exactly where they stood—and where to go next. - Live Usability Checks
Marcus Vale and Mei Lin Zhang ran quick tests with real users. A button grew bigger here; a label got clearer there. Small tweaks with big impact.
Meet Our SEO Heroes
- Britney Muller, Technical SEO Lead
- Marcus Vale, UX & Navigation E-commerce
- Mei Lin Zhang, Content Clarity Specialist
We’re grateful to Need Order Head of SEO and this dream team for mapping every corner of HomeLux’s site.
Celebrating Real Results
- +35% more pages viewed per session
- +25% boost in completed orders
- 20% drop in overall bounce rate
By April 1, 2025, shoppers were exploring deeper—and buying more—thanks to a site that finally made sense.
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