Feeling Like Just Another Visitor
“Our site felt like a one-size-fits-all store—no matter who came, they saw the same homepage.”
— Matteo Ricci, Director, TrendSet Apparel
Matteo watched shoppers browse dozens of products but leave without buying. Without personalization, TrendSet’s visitors never felt special, and conversion rates stalled at 1.2%.
The Spark: A Live Demo That Changed Everything
While scrolling through LinkedIn, Matteo discovered a live demo from Need Order on “AI-Powered Product Recommendations.” Intrigued by personalized widgets that adapt in real time, she clicked to book a demo—and instantly saw the potential for her brand.
The AI Transformation in Four Steps
- Behavioral Segmentation
We tagged visitors by browsing habits—“Denim Lovers,” “Activewear Seekers,” and “Accessory Shoppers”—so the site could greet each group with their favorite picks. - Dynamic Product Recommendations
- Implemented AI-driven carousels on the homepage and product pages.
- Showed trending items based on real-time clicks and purchases.
- Personalized Email Triggers
- Set up automated emails recommending similar products to things visitors viewed.
- Added “Back in Stock” and “Style-Bundle” alerts that spoke directly to each segment.
- Custom Analytics Dashboard
We built a live dashboard tracking segment performance, click-throughs, and revenue per visitor—so adjustments could be made on the fly.
Meet Our AI Gurus
- Dylan Scott: AI Engineer who developed and trained the recommendation algorithms
- Elias Navarro, Data Strategist who created the dynamic dashboards and alerts
- Madison Carter, Email Automation Lead who designed each personalized message
We’re grateful to Need Order Head of AI and this expert squad for weaving data, design, and machine learning into a seamless shopper journey.
Project Timeline
- Discovery & Demo: March 5, 2025
- Implementation Phase: March 10 – April 5, 2025
- Dashboard & Email Launch: April 6 – April 20, 2025
- Optimization & Review: April 21 – May 15, 2025
- Total Duration: 10 weeks
Celebrating Real Results
- +70% increase in on-site click-through rate
- +25% rise in average order value
- +45% growth in repeat purchases within 8 weeks
- Real-time insights led to weekly tweaks that kept driving gains
By May 15, 2025, TrendSet Apparel’s visitors were greeted with a store that felt handcrafted just for them—turning casual browsers into loyal buyers.
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