“Our followers felt like ghosts—likes, comments, and shares were almost non‑existent.”
— Antoine Dubois, Founder, UrbanChic Boutique
UrbanChic had a vibrant product line but no real connection online. Engagement hovered around 2%, and social-driven sales were negligible.
2. Interest: The Wake‑Up Call
One afternoon, Antoine spotted an Instagram carousel from Need Order on “Quick Wins for Instant Community Growth.” The tips were so spot‑on—and delivered without fluff—that she slid into our DMs straight away.
3. Desire: Our 5‑Step Engagement Blueprint
Step 1: Tailored Content Calendar
We mapped out daily themes—“Tip Tuesday,” “Behind‑the‑Scenes Thursday,” and “Sunday Style Inspo”—so UrbanChic’s feed felt fresh and predictable.
Step 2: User‑Generated Content Campaign
Launched a hashtag challenge (#MyUrbanChicLook) encouraging real customers to share outfits for a chance to win a gift card.
Step 3: Micro‑Influencer Collaborations
Partnered with five local fashion influencers who posted try‑on reels, instantly putting UrbanChic on new followers’ radars.
Step 4: Live Interactive Sessions
Hosted weekly Instagram Lives—style Q&As and mini‑fashion shows—that averaged 200 live viewers and sparked hundreds of comments.
Step 5: Real‑Time Community Management
Our squad responded to every comment and DM within an hour, turning casual browsers into brand advocates.
Meet Our Social Media Experts
- Isabella Flores – Content Strategist who built the brand’s unique voice
- Natalie Reed – Influencer Coordinator who secured authentic partnerships
- Harper Wilson – Community Manager who kept conversations alive
We’re grateful to Need Order Head of Social Media and this expert squad for bringing UrbanChic’s community back to life.
Project Timeline
- Discovery via Instagram: March 18, 2025
- Campaign Planning: March 20 – March 27, 2025
- Launch & Execution: March 28 – May 15, 2025
- Review & Tuning: May 16 – May 25, 2025
- Total Duration: 8 weeks
4. Action: The Results
- +180% increase in likes and comments
- +120% surge in story replies
- +2,500 new followers
- +35% more social‑driven sales
By May 25, 2025, UrbanChic Boutique wasn’t just back in the conversation—it was leading it, with a thriving, engaged community.
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