Our Programmatic Ad Buying Experts
Marcus Flynn 🇨🇮
Lookalike Modeling ExpertMarcus designs and iterates lookalike audience strategies at Need Order, using custom behavioral and demographic signals. He evaluates match quality and adjusts feature sets to improve engagement metrics. He partners with creative teams to align messaging with audience profiles. His work expands reach while maintaining high conversion quality. Clients see new, high‑value segments delivered consistently.
Emma García 🇪🇸
Contextual Targeting AnalystAt Need Order, Emma sets up contextual filters and sentiment parameters in programmatic campaigns. She tests keyword and topic combinations to optimize placement quality. She maintains exclusion lists to protect the brand reputation. Her ongoing audits ensure ads remain in premium, relevant environments. Her efforts drive higher viewability and engagement.
Clara Müller 🇩🇪
Private Marketplace LeadClara oversees PMP deal sourcing and execution at Need Order, vetting publishers and negotiating terms. She sets up direct integrations and monitors delivery against impressions and viewability SLAs. She ensures alignment between publisher audiences and client objectives. Her strategic partnerships provide clients with exclusive, high‑performing inventory. Her work elevates campaign quality and predictability.