Our User Behavior & Cohort Analysis Experts
Celeste Moreno 🇺🇸
Cohort Insights LeadAt Need Order, Celeste builds cohort analyses—creating retention curves, lifetime value comparisons, and engagement dashboards. She pinpoints at‑risk segments and recommends targeted campaigns to win them back. She also monitors cohort shifts over time to validate tactics. Clients rely on her insights to boost long‑term user loyalty.
Imara Johnson 🇨🇦
Retention StrategistAt Need Order, Imara crafts targeted retention campaigns—segmenting cohorts by behavior triggers and automating outreach sequences. She measures uplift in repeat visits and revenue, refining tactics iteratively. She also coordinates with product teams on feature prompts. Clients appreciate her hands‑on strategies that reduce churn and boost loyalty.
Niels Verbruggen 🇳🇱
Segmentation ArchitectAt Need Order, Niels builds and maintains segmentation frameworks, integrating them into your analytics and marketing automation tools. He advises on segment‑specific campaigns and monitors performance. He also updates segment definitions as behavior patterns evolve. Clients rely on his segmentation expertise to deliver the right message to the right audience.