Imara Johnson

Retention Strategist

I’m Imara Johnson. I develop tactics to nurture high‑value cohorts—designing personalized outreach, loyalty prompts, and win‑back offers for segments that show early churn risk. I test messaging timing and content to maximize effectiveness. When I’m off duty, I run cohort experiments on my own e‑shop. I believe timely, relevant touches keep users engaged. My aim is to turn at‑risk customers into brand advocates.