Niels Verbruggen

Segmentation Architect

I’m Niels Verbruggen. I design advanced segmentation schemas—combining demographics, purchase habits, and on‑site actions into multi‑layered audience groups. I then guide marketing and product teams on tailored strategies for each segment. Outside work, I segment my own reading lists by topic. I believe precise segmentation unlocks personalized experiences at scale. My focus is on creating segments that drive targeted growth.