Our Content Strategy & Planning Experts
Emily Carter 🇺🇸
Editorial Roadmap ArchitectAt Need Order, Emily collaborates with clients to set clear content goals and KPIs before writing begins. She crafts detailed editorial roadmaps that cover every blog post, asset, and promotion. Her calendars align with product launches, seasonal trends, and industry events. She updates plans weekly based on performance data and shifting priorities. Clients count on her to turn strategy into a smooth, actionable plan.
Sophia Lee 🇨🇦
KPI & Metrics StrategistAt Need Order, Sophia defines KPIs at the start of every content strategy project. She builds custom dashboards that pull in data from Google Search Console, social platforms, and CRM systems. Her weekly check‑ins help the team pivot quickly when something underperforms. She also highlights top successes so clients know what’s working. Brands rely on her insights to keep content efforts moving forward.
Miguel Torres 🇪🇸
Competitive Content AnalystAt Need Order, Miguel conducts deep competitive audits to inform content strategy. He compares topics, word counts, and social shares to identify content opportunities. His side‑by‑side analyses help clients find areas where they can stand out. He also recommends unique angles to avoid repeating competitors’ moves. Clients value his market‑informed vision that keeps their strategy fresh.
Rajesh Singh 🇮🇳
Audience Research LeadAt Need Order, Rajesh leads audience research sessions to inform our content strategy. He gathers data from Google Analytics, social listening tools, and competitor sites. His findings shape content themes, ensuring each piece resonates with real readers. He also creates persona profiles so writers know exactly who they’re addressing. Clients appreciate his deep insights that make every post more relevant.
Ava Nguyen
Editorial Calendar CoordinatorAt Need Order, Ava maintains the master editorial calendar for each client, syncing all content pieces in one place. She integrates feedback loops—client reviews, SEO checks, and design approvals—into the timeline. Her clear status updates help writers and designers know exactly what’s due next. She also adjusts schedules when new opportunities or crises arise. Clients appreciate her knack for keeping content on track.