Hi, I’m Sara López. I plan how ebooks and whitepapers get in front of the right audience—email blasts, social teasers, and partner shares. I write promotional copy and schedule posts that urge people to download. I also track performance—downloads, shares, and lead‑gen numbers—to refine future campaigns. Outside work, I study email subject lines that boost open rates. I believe promotion is just as important as creation.
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