Our A/B and Multivariate Testing Experts
Ethan Cole 🇺🇸
A/B Test StrategistAt Need Order, Ethan crafts A/B test plans—detailing hypotheses, test variations, and measurement frameworks. He sets up experiments in tools like Optimizely or Google Optimize, monitors progress, and validates results. He then recommends which winning variant to implement permanently. Clients rely on his disciplined approach to avoid false positives and achieve meaningful conversion lifts.
Madison Reid 🇺🇸
Multivariate Testing LeadAt Need Order, Madison sets up multivariate tests—configuring combinations of headlines, images, button text, or layout components. She monitors test performance and uses advanced statistics to identify winning mixes. She also advises on required traffic volumes and test durations to avoid inconclusive results. Clients appreciate her expertise in maximizing insights from limited traffic and accelerating conversion gains.
Ciara O’Sullivan 🇮🇪
Hypothesis & Analysis SpecialistAt Need Order, Ciara translates audit insights into structured test hypotheses—documenting variables, expected outcomes, and measurement methods. She analyzes test data post‑completion, interpreting lift percentages and statistical significance. She then prepares concise reports that explain which changes matter and why. Clients value her clear framing of experiments that ensures each test drives real business value.