Madison Reid

Multivariate Testing Lead

I’m Madison Reid. For complex pages, I design multivariate tests—testing multiple elements at once to find the best combination. I balance the number of variants with available traffic to reach reliable conclusions. Outside work, I simulate multivariate scenarios on personal sites to hone my skills. I believe this approach uncovers interaction effects simple A/B tests miss. My aim is to find the optimal mix of headlines, images, and CTAs.