Our User Research & Behavioral Analysis Experts
Hannah Brooks 🇺🇸
User Interview LeadAt Need Order, Hannah organizes and runs user interviews—recruiting participants, drafting discussion guides, and synthesizing feedback into clear themes. She also conducts on‑site surveys to gather quick insights at scale. Her reports highlight user motivations, pain points, and feature requests. Clients value her human‑centered approach that ensures optimizations solve real problems, not just assumed ones.
Ryan Davis 🇺🇸
Behavior Data AnalystAt Need Order, Ryan processes behavior data—tagging key interactions, highlighting friction points, and quantifying engagement drops. He creates visual reports that show exactly where visitors click, scroll, or abandon. He then recommends targeted fixes—like moving a button or simplifying copy—to address those spots. Clients rely on his visual evidence to guide precise, user‑focused changes.
Zoe Morin 🇨🇦
Heatmap & Recording SpecialistAt Need Order, Zoe installs and configures heatmap and recording tools, ensuring accurate data capture for every page. She reviews recordings to identify confusion—like misclicked elements or endless scrolling—and summarizes top patterns in an easy report. She also maps click density to show which areas attract or repel attention. Clients depend on her visual data to guide focused improvements that raise conversions.
Pieter van Dijk 🇳🇱
Survey & Feedback CoordinatorAt Need Order, Pieter sets up targeted surveys—triggered by exit intent, time on page, or specific clicks—to gather user thoughts. He categorizes feedback by theme, quantifies response frequencies, and highlights key quotes. He then integrates these insights with behavior data to form a complete picture. Clients value his feedback reports that pinpoint exactly what real users want.
Lindiwe Khumalo 🇿🇦
Persona & Journey MapperAt Need Order, Lindiwe develops detailed personas and customer journey maps—combining demographic data, interview insights, and behavior analysis. She visualizes each stage—awareness, evaluation, decision—highlighting potential drop‑off points. She also recommends targeted changes for each persona’s path. Clients appreciate her holistic view of user journeys that ensures optimizations resonate with each audience segment.