Lindiwe Khumalo

Persona & Journey Mapper

I’m Lindiwe Khumalo. I build user personas and journey maps based on research—capturing motivations, goals, and roadblocks for each audience segment. I outline each step from first visit to conversion, identifying emotional highs and lows. Outside work, I refine my persona templates to add more depth. I believe a clear journey map guides every optimization move. My aim is to align site design with real user paths.