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Devon Cruz 🇺🇸

Experimentation Architect

At Need Order, Devon sets up and manages testing platforms—defining test parameters, monitoring health metrics, and automating rollbacks if needed. He collaborates with developers and designers to implement winning variants. He also trains teams on experimentation best practices. Clients trust him to run error‑free, impactful CRO programs.

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Amara Davies 🇬🇧

Funnel Optimization Specialist

At Need Order, Amara combines analytics, user feedback, and competitive benchmarks to pinpoint funnel leaks. She then proposes design and copy changes, oversees implementation, and measures impact. She also monitors post‑test performance to guide next steps. Clients see better funnel efficiency under her guidance.

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