Ryan MacLeod

Bid Strategy Analyst

I’m Ryan MacLeod. I develop bid strategies—combining automated rules, target ROAS, and manual adjustments—to achieve your CPA and ROAS goals. I monitor auction performance and adjust bids by device, location, and time of day. In my spare time, I analyze auction logs for hidden insights. I believe smart bidding unlocks real efficiency. My aim is to balance spend and return for maximum impact.