Chloe Reynolds

A/B Testing & Optimization Expert

I’m Chloe Reynolds, with seven years of A/B and multivariate testing excellence across retail, travel, and SaaS industries. I develop comprehensive test plans that include hypothesis statements, sample size calculations, and performance benchmarks. I create and deploy test variants—ranging from subtle copy tweaks to full template overhauls—and monitor results in real time via ESP analytics and custom dashboards. Post-test, I conduct deep dives into segment-level responses and collaborate with creative teams to roll out winning elements, driving average conversion lifts of 20% and continuous campaign improvement.