Xavier Brooks

A/B Testing & Optimization Expert

I’m Xavier Brooks, with eight years of data-driven email marketing expertise. I leverage built-in ESP testing tools and external BI platforms to orchestrate complex experiments isolating multiple variables simultaneously. I perform thorough analyses—ANOVA, regression models—to identify significant factors impacting engagement and conversion. My process includes iterative testing cadences that layer new hypotheses atop validated winners, creating a perpetual optimization engine. Clients benefit from continuous incremental revenue gains and deeper insights into subscriber behavior.