Serena Rogers

Cold Email Outreach Specialist

I’m Serena Rogers, with eight years of experience generating qualified leads for SaaS startups and professional services firms. I begin by researching ideal customer profiles and enriching prospect data with firmographics, intent signals, and technographic insights. I craft multi-step outreach sequences featuring personalized subject lines, value propositions, and tailored follow-ups. I continuously track reply and conversion metrics, refining subject lines, messaging angles, and send times to improve outcomes. My compliant approach maintains list hygiene and respects opt-outs, resulting in average reply rates above 20% and a 35% demo-to-deal conversion lift.