Oliver Ng

CRM & Segmentation Expert

I’m Oliver Ng. Over six years, I’ve managed subscriber databases for retail, travel, and finance clients across APAC and North America. I conduct quarterly data audits—removing inactive and invalid addresses—then enrich profiles with third-party demographics and preferences. I establish segmented audiences based on purchase recency, lifetime spend, and engagement patterns, syncing live data between CRM and ESP to keep segments fresh. My targeted sends deliver 20% higher click-through rates and improved deliverability by preemptively suppressing low-engagement addresses.