Sophia Carter

CRM & Segmentation Expert

I’m Sophia Carter, with eight years specializing in CRM architecture and audience targeting for e-commerce and SaaS brands. I evaluate customer touchpoints to identify high-value segments—VIPs, cart abandoners, seasonal shoppers—then build dynamic lists that update in real time based on behavioral and transactional triggers. I integrate custom profile fields and preference centers to capture subscriber interests, enabling granular personalization. My work drives 15% higher engagement and a 10% uplift in campaign revenue by ensuring every email is tailored to individual subscriber needs.