Naomi Kim

Email Analytics & Reporting Specialist

I’m Naomi Kim, with nine years turning raw email data into decision-ready insights. I connect ESP APIs to BI tools, architect SQL queries to normalize event logs, and design interactive dashboards highlighting KPIs by segment, geography, and campaign type. I run cohort and funnel analyses to trace subscriber journeys over time, attributing revenue accurately across touchpoints. Then I distill findings into concise briefs—detailing top-impact optimizations for creative, timing, and targeting. My data storytelling has driven 15–25% improvements in campaign ROI year over year.