Rafael Ortiz

Email Analytics & Reporting Specialist

I’m Rafael Ortiz, with eight years of expertise in email marketing analytics. I integrate ESP event data into data warehouses using Python and SQL, then transform raw logs into structured tables capturing opens, clicks, revenue per send, and subscriber lifecycle metrics. I build dashboards—via Looker, Tableau, or custom front-ends—that allow stakeholders to slice data by campaign type, customer segment, or region. I also implement machine-learning-driven anomaly detection to flag sudden drops in performance and enable rapid response. My insights empower teams to make real-time adjustments, driving sustained growth.