I’m Lucas Bennett, and for the past 10 years I’ve written email programs for industries spanning retail, finance, and SaaS. I begin by dissecting past performance data—open rates, click-throughs, conversion paths—to identify content and structural gaps. I then draft subject lines engineered for curiosity and deliverability, followed by body copy that weaves product benefits with customer pain points. My modular template approach allows rapid A/B testing of copy blocks and dynamic personalization tokens. Through iterative refinement, I’ve consistently increased open rates by 20–30% and average order values by 15%.
.
Pages: 1 2