
I’m Maya Patel, with nine years writing email campaigns for startups and Fortune 500 companies. I kick off each project by analyzing historical campaign metrics to uncover content strengths and weaknesses. I draft dynamic templates with interchangeable copy blocks optimized for various audience segments—new subscribers, repeat buyers, dormant users. I incorporate persuasive language techniques—scarcity, social proof, and clear CTAs—and collaborate closely with designers to align visual hierarchy with copy flow. My content strategies have lifted click-through rates by 25% and cut unsubscribe rates by 12%.
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