Priya Srinivasan

Email Marketing Strategist

I’m Priya Srinivasan, and for the last 11 years I’ve managed global email programs across retail, tech, and healthcare verticals. I begin each engagement by mapping every touchpoint in the customer lifecycle, from acquisition to advocacy, then translate that into multi-stage drip campaigns. I leverage advanced segmentation—behavioral, demographic, and transactional—to deliver hyper-relevant content that resonates. My iterative optimization approach has boosted customer lifetime value by up to 35% and reduced unsubscribe rates by 20%.