
I’m Alexandra Pierce, and over the past 12 years I’ve worked with dozens of e-commerce and SaaS brands to devise and implement holistic email programs. I begin by auditing current performance, then craft detailed audience segments and cadence plans that nurture leads through every funnel stage. I continuously analyze opens, clicks, and revenue attribution to refine subject lines, send times, and content blocks. My approach consistently drives open rates 15–20% above industry benchmarks while boosting overall ROI by 25% or more.
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