
Here is Dylan Turner, with seven years specializing in lifecycle and retention marketing for global brands. I audit existing touchpoints to identify experience gaps, then architect dynamic email streams incorporating personalized product suggestions, tiered loyalty rewards, and timely feedback requests. I employ user behavior data—browsing patterns, past purchases, engagement scores—to segment audiences and trigger relevant messages. I also integrate survey and loyalty program feedback loops to inform both marketing and product development teams. My holistic approach has driven a 25% increase in repeat purchases and a 10% uplift in average order value.
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