Vivian Chen

Lifecycle Email Marketing Expert

Its Vivian, and for the past 10 years I’ve built lifecycle marketing architectures for subscription and SaaS businesses. I identify critical milestones—welcome, activation, retention risk—and map them to tailored email streams enriched with personalized recommendations and educational content. I integrate behavioral triggers—login frequency, feature usage, purchase cadence—and predictive churn scoring to launch timely interventions. My programs have driven retention uplifts of 30%, increased monthly recurring revenue by 20%, and reduced churn by 15%, all while maintaining high engagement across extended nurture journeys.