Caleb Morrison

Influencer Research Lead

I’m Caleb Morrison. I focus on identifying influencers that genuinely align with your brand’s values and audience interests. I dive into engagement metrics and audience demographics to weed out fake followers and bots. I’ve spent the last five years building data‑driven influencer lists for fashion, fitness, and tech brands. Outside of work, I coach youth basketball and tinker with engagement‑analysis tools. I believe quality partnerships start with careful research.