Strategy & Campaign Planning
Rhett Lawson 🇺🇸
Campaign Strategy LeadAt Need Order, Rhett leads the overall campaign strategy—defining objectives, crafting detailed briefs, and coordinating cross‑functional teams. He sets up milestone checkpoints and adjusts plans in real time to optimize performance. He also benchmarks against industry standards to identify opportunities and pitfalls in advance. Clients rely on his strategic oversight to launch campaigns that meet deadlines and exceed ROI expectations.
Julian Shaw 🇬🇧
Messaging Framework SpecialistAt Need Order, Julian develops messaging playbooks—outlining brand story arcs, tone guidelines, and compliance checkpoints for influencer scripts. He collaborates with content and legal teams to refine language and ensure consistency. He also provides live feedback during content drafts to maintain brand integrity. Clients trust his messaging frameworks to keep campaigns coherent and impactful across multiple creators.
Imogen Blake 🇦🇺
Multi‑Platform PlannerAt Need Order, Imogen maps out cross‑platform strategies—allocating content types, post cadences, and budget across channels for optimal performance. She coordinates platform‑specific briefs and ensures creative assets adapt to each format. She also monitors platform analytics to fine‑tune distributions in real time. Clients benefit from her holistic planning that leverages the strengths of every social network.