Rhett Lawson

Campaign Strategy Lead

I’m Rhett Lawson. I’ve spent eight years building influencer campaigns that tie directly to business goals—from awareness spikes to sales lifts. I map out campaign timelines, messaging pillars, and KPI milestones to keep everyone on track. I’m certified in digital strategy (Google) and love diving into competitive analyses. Outside work, I run a local maker space and mentor young entrepreneurs. I believe every successful campaign starts with a clear, data‑backed plan.