Analytics & Optimization Experts
Zhen Wei 🇨🇳
Cohort & Retention AnalystAt Need Order, Zhen segments users by install date, behavior patterns, and demographics to track retention curves. She develops re‑engagement campaigns—push, SMS, or in‑app—to recover at‑risk cohorts. She also monitors lifetime value across segments. Clients rely on her cohort insights to build a loyal, sustainable user base.
Renata Silva 🇧🇷
Funnel & Feature AnalystAt Need Order, Renata conducts funnel analysis—tracking conversion rates at each stage and identifying blockers. She collaborates with UX and development teams to implement improvements like simplified flows or clearer CTAs, then measures impact. She also monitors feature adoption to inform roadmap priorities. Clients see stronger engagement after her funnel optimizations.