Our Ad Creation & Optimization Experts
Jessica Nguyen 🇺🇸
Senior Ad Copywriter & TesterJessica has been with our agency since 2015, producing and optimizing over 500 ad creatives across Google, Bing, and social platforms. Her split‐testing methodologies have yielded an average 18% uplift in CTR and a 12% improvement in conversion rate during the first month of implementation. She also mentors junior writers on best practices for ad structure and compliance across all PPC channels.
Ryan Patel 🇺🇸
Responsive Ad Design SpecialistSince joining our PPC team in late 2018, Ryan has optimized over 200 responsive ad campaigns for high-growth clients. He has achieved average Ad Strength ratings above 9/10 and boosted engagement metrics by 22% through targeted asset grouping. His collaborative approach with designers ensures image ads adhere to brand guidelines while maximizing visual appeal.
Sofia Martinez 🇺🇸
Creative & Visual Ad SpecialistSofia joined our creative-PPC hybrid team in 2016. She has produced over 300 graphic and animated ad units for Google Display, Facebook, and LinkedIn, consistently achieving above‐average view‐through rates (VTR) by 15%. Her skill set also includes optimizing image file sizes and implementing A/B tests on visual elements, resulting in a 10% decrease in bounce rate for display‐driven landing pages.
Liam O’Connor 🇺🇸
Copy & Message Personalization SpecialistLiam became part of our PPC department in 2019, focusing on personalized messaging across various ad channels. His dynamic ad strategies have improved CTRs by an average of 20% for localized campaigns. By integrating ad customizer feeds with client CRM data, he has also helped drive a 15% lift in qualified leads for B2B clients.
Priya Kapoor
A/B Testing & Optimization SpecialistPriya has been with our team since 2017, managing over 150 ad-testing projects. Her rigorous approach to split‐testing has driven an average 25% improvement in campaign ROI within the first quarter for multiple clients. She provides detailed test documentation and insights, ensuring that successful ad variants are rolled out across the entire account for maximum impact.