Audience Targeting & Segmentation Experts
James Wilson 🇺🇸
Senior Audience StrategistJames has been an integral part of our PPC department since 2014. He has architected audience frameworks for more than 80 clients, resulting in a 35% reduction in wasted impressions and a 20% increase in conversion rates. His precise geo-targeting and layered demographic approach have consistently driven higher engagement in competitive verticals.
Maria Lopez 🇺🇸
Remarketing & Custom Segment SpecialistMaria joined our PPC team in 2019, creating sophisticated remarketing strategies that have yielded an average 28% lift in ROAS for e-commerce clients. She manages custom audience updates via CRM integrations and APIs, ensuring lists refresh in near real-time. Her work has reduced cart abandonment rates by 18% through targeted ad sequencing.
Aaron Patel 🇺🇸
Geo & Demographic Targeting SpecialistAaron joined our department in 2018 and has since optimized geo-targeted campaigns across North America, Europe, and APAC. His refinements have improved geo-specific conversion rates by 22% while reducing CPA by 15%. He also provides ongoing demographic performance audits, adjusting bids based on age, gender, and household income data to maximize ROI.