Our Campaign Setup & Management Experts
Emily Carter 🇺🇸
Senior Campaign Setup SpecialistEmily joined our PPC department in 2017 and has since launched more than 120 client campaigns across industries like SaaS, healthcare, and retail. Her meticulous setup routines—covering keyword mapping, ad scheduling, and conversion tracking—have led to a 25% faster ramp‐up in campaign performance. She collaborates closely with copywriters and designers to ensure initial campaign relevance scores exceed 8/10.
Michael Hernandez 🇺🇸
Lead PPC Campaign ManagerMichael has been a cornerstone of our PPC team since 2016. He has overseen more than $1.2 million in monthly ad spend, consistently optimizing campaign setups to achieve a 30% increase in early‐stage conversion rates. His expertise in funnel mapping and audience layering enables rapid deployment of complex multi‐channel initiatives, from search to display.
Olivia Thompson 🇺🇸
PPC Architect & StrategistSince 2018, Olivia has been instrumental in shaping our campaign setup standards. She has authored numerous internal playbooks on audience segmentation, keyword clustering, and tracking protocol. Her strategic frameworks have reduced campaign launch timelines by 40%, allowing clients to see performance insights and begin optimizing within the first week of launch.
David Nguyen 🇺🇸
Bid & Budget Implementation SpecialistDavid joined our team in 2017, focusing on bid strategy during the initial campaign setup phase. He has managed budget allocations exceeding $500,000 monthly for enterprise clients, consistently improving impression share by 20% in the first 30 days. His meticulous bid-down/ bid-up workflows ensure that CPC targets are met while scaling effectively.
Priya Singh
Campaign Infrastructure SpecialistPriya became part of our PPC department in 2018 and has since managed over 80 campaign setups for international clients. She ensures that tracking is bulletproof—auditing tag placements, UTM parameters, and data layer implementations. As a result, our clients experience 15% fewer discrepancies between platform and GA4 reporting during the first month of launch.