Our Keyword Strategy & Targeting Experts
Sarah Miller 🇺🇸
Senior Keyword Research SpecialistSarah has been with our PPC team since 2016, conducting keyword audits and gap analyses for more than 70 clients. Her strategic keyword frameworks increased new campaign CTRs by an average of 22% and reduced wasted spend by 18% within the first quarter. She also mentors junior analysts to adopt best practices in search volume extrapolation and negative keyword layering.
Carlos Ramirez 🇺🇸
Keyword Expansion & Refinement SpecialistCarlos joined our department in 2015 and has spearheaded keyword expansion for over 90 e-commerce and lead-gen accounts. Through his efforts, clients see a 30% uplift in new keyword impressions month over month, while maintaining or lowering their average CPA. He coordinates closely with ad copywriters to ensure that new keyword additions are reflected in fresh ad text variations.
Emma Johansson
International & Multilingual Keyword SpecialistEmma joined our team in 2019 to bolster our multilingual PPC offerings. She has implemented international keyword strategies for clients expanding into EMEA and APAC regions, resulting in a 20% increase in qualified traffic in new markets within six months. Her work on cross-border keyword mapping ensures that campaigns capture local intent and maintain high relevance.
Aisha Khan
Negative Keyword & Match-Type SpecialistAisha became part of our PPC department in 2019 and has decreased overall wasted search spend by an average of 25% for enterprise clients. Her rigorous negative keyword audits and match-type adjustments have improved client conversion rates by 15% while reducing irrelevant impressions that previously plagued mid-market campaigns.
David Lee
Keyword Data AnalystSince joining our PPC team in 2018, David has driven data-centric keyword refinement that led to a 28% increase in overall campaign ROI for multiple clients. His weekly performance dashboards—powered by automated scripts—enable faster decision-making and continuous keyword pruning, ensuring our clients’ budgets target only the most relevant search queries.