Our PPC Analytics & Reporting Experts
Benjamin Clark 🇺🇸
Senior PPC Analytics LeadBenjamin joined our PPC team in 2016 and has since architected analytics infrastructures for more than 120 clients across healthcare, SaaS, and retail verticals. His implementations have closed data gaps, reducing discrepancies between Google Ads and GA4 by 20%. He leads monthly performance reviews, presenting insights that inform strategic budget shifts and bid adjustments.
Chloe Williams 🇺🇸
Conversion Tracking & Attribution SpecialistSince joining our agency in 2018, Chloe has implemented complex tracking solutions for over 70 mid-market and enterprise clients. Her work integrating Salesforce data and call-tracking software into ad platforms has improved conversion accuracy by 25%. She regularly delivers cohort analyses, enabling clients to reallocate spend toward the most profitable channels.
Rafael Gomez
Data Dashboard & Reporting SpecialistRafael joined our team in 2017, building over 80 custom dashboards for clients across Latin America and the EMEA region. His dashboards have reduced manual reporting time by 60% and improved clients’ decision-making speed by surfacing key KPIs at a glance. He also trains internal teams on best practices for dashboard maintenance and data storytelling.