Our PPC Audit & Optimization Experts
Ethan Walker 🇺🇸
Senior PPC Auditor & Optimization LeadEthan joined our PPC team in 2015 and has conducted over 200 comprehensive account audits. His recommendations have led to an average 30% lift in ROI within 60 days for audited accounts. He delivers detailed audit reports—covering Quality Score analysis to conversion path insights—so clients can implement high-impact changes immediately.
Grace Anderson 🇺🇸
Quality Score & Relevance SpecialistGrace joined our team in 2018. She has improved average Quality Scores by 1.2 points for more than 50 client accounts. Her relevance-driven audits have lowered CPCs by 20% and improved ad positions across high-priority keywords. She also provides action plans and best-practice guidelines after each audit.
Marcus Liu
Performance & Bid Strategy AuditorMarcus joined our PPC optimization team in 2018. He has audited bid strategies for both startups and enterprises, revealing inefficiencies that yielded a 25% improvement in impression share. His detailed bid adjustment matrices help clients systematically improve ad rank while controlling spend.
Sofia Diaz
Tracking Integrity & Attribution AuditorSince joining our PPC analytics team in 2022, Sofia has conducted over 80 tracking audits, reducing data-discrepancy rates by 35%. Her audit reports include detailed remediation steps, from tag placement corrections to server-side tagging recommendations. As a result, clients gain confidence in their data and can make more informed optimization decisions.