Our Programmatic Advertising Experts
Rachel Martinez 🇺🇸
Programmatic Media StrategistRachel joined our programmatic team in 2017 and has since planned and executed over 100 programmatic campaigns for industries ranging from automotive to CPG. Her strategic audience segmentation and PMP (Private Marketplace) deal negotiations have increased viewability by an average of 25% while reducing overall CPMs by 15%. She collaborates closely with data engineers to refine first- and third-party audience signals, ensuring clients reach high-intent segments at scale.
Arjun Patel 🇺🇸
Demand-Side Platform (DSP) SpecialistArjun joined our global programmatic division in 2022 and has overseen more than $5 million in annual programmatic spend for e-commerce and gaming clients. His continuous bid meta-analysis and floor price refinements have led to a 20% improvement in eCPM efficiency and a 30% uplift in view-through-attribution metrics. He trains junior planners on setting up audience lookalikes and contextual targeting strategies within each DSP.
Sophie Laurent
Programmatic Creative Optimization LeadSophie joined our programmatic team in 2019, pioneering DCO strategies for international retail and travel brands. Her dynamic creative workflows have delivered a 28% lift in engagement rates, as audiences see personalized messaging tailored to their browsing history, location, and time of day. She also audits creative performance daily, iterating on messaging to align with consumer micro-moments.
Li Wei
Programmatic Inventory & Brand Safety Specialist“Li Wei joined our programmatic team in 2023 and has established whitelist partnerships with leading premium publishers in APAC and North America. Her rigorous brand safety audits—utilizing both manual and AI-powered verification—have reduced unsuitable ad placements by 98%. She also manages third-party verification tags and collaborates with legal teams to ensure compliance with emerging data privacy regulations.