
Hi, I’m Avalon Pierce. Over the last eight years I’ve led content strategy for major ecommerce brands in fashion and home goods, driving up to 70% increases in organic revenue. I hold a Google Analytics Individual Qualification and a Content Marketing Institute certification. My approach combines in-depth keyword research, competitor gap analysis, and user-intent mapping to build topic clusters and pillar pages that guide shoppers from discovery to purchase. Outside of work, I mentor junior strategists and speak at industry webinars on ecommerce content best practices.
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