Hi, I’m Vaughn Mercer. For eight years, I’ve dug into website code to fix issues that slow down search performance. I’m certified in Screaming Frog and DeepCrawl, and I’ve led audits on sites with over 100,000 pages. I tackle problems like broken links, redirect chains, and missing structured data. Outside of work, I build simple SEO tools to help small businesses test their own sites.