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Malik Jackson 🇺🇸

Video Performance Lead

At Need Order, Malik configures analytics platforms—YouTube Studio, Vimeo, or Wistia—and integrates custom tracking for conversions. He creates interactive dashboards and automated reports that highlight key KPIs. He also audits tracking accuracy and refines metric definitions. Clients rely on his insights to steer their video investments.

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Jakob Svensson 🇸🇪

Engagement Metrics Analyst

At Need Order, Jakob builds engagement dashboards—mapping metrics to content attributes, publishing times, and audience segments. He identifies key drivers of engagement and flags content themes to replicate. He also provides A/B test results on engagement variants. Clients rely on his analysis to refine content strategies for deeper audience connection.

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