Our Video Strategy & Planning Experts
Serena Wallace 🇺🇸
Head of Video StrategyAt Need Order, Serena leads the strategic vision, crafting video roadmaps, defining KPIs, and coordinating cross‑team workflows. She conducts audience research and competitive audits to inform creative briefs. She also holds planning workshops to align stakeholders. Clients value her ability to turn high‑level goals into concrete, actionable video plans.
Diego Morales 🇲🇽
Campaign PlannerAt Need Order, Diego creates comprehensive production calendars—aligning creative, production, and marketing teams for each phase. He allocates resources, handles vendor coordination, and monitors milestones. He also manages contingency plans to mitigate risks. Clients rely on his meticulous planning to deliver projects on time and on budget.
Ava Sinclair 🇺🇸
Audience Insights LeadAt Need Order, Ava analyzes audience behaviors and feedback, compiling viewer profiles, platform reports, and trend forecasts. She then advises on content pillars, tone, and distribution channels. She also A/B tests titles and thumbnails to optimize click‑through. Clients appreciate her insights that sharpen targeting and boost video performance.
Kofi Mensah 🇬🇭
Platform SpecialistAt Need Order, Kofi evaluates platform algorithms and audience behaviors to recommend optimized posting schedules, formats, and hashtags. He sets up channel analytics and subscription‑growth strategies. He also advises on cross‑promotion tactics. Clients rely on his platform know‑how to amplify reach and engagement.
Sofia Petrov 🇷🇺
Creative Brief CoordinatorAt Need Order, Sofia drafts and refines creative briefs—mapping out story arcs, shot lists, and brand guidelines. She reviews drafts with stakeholders and ensures alignment before production begins. She also archives briefs for future reference. Clients appreciate her concise, actionable briefs that keep projects focused and on brand.