Sofia Petrov

Creative Brief Coordinator

I’m Sofia Petrov. I translate high‑level strategy into clear, inspiring creative briefs—outlining objectives, key messages, tone, and deliverables for every video. I work with writers and designers to ensure briefs spark great ideas. When I’m off duty, I maintain a brief‑writing blog to share tips. I believe well‑crafted briefs set the stage for successful production. My aim is clarity—so creators know exactly what to deliver.