Our Conversational Keyword Mapping Experts
Jenna Whitaker 🇺🇸
Lead Conversation ArchitectAt Need Order, Jenna leads our conversational keyword mapping—mining voice search data and user forums to identify high‑impact phrase clusters. She collaborates with content teams to weave these conversational patterns into site copy and FAQs. She also updates keyword maps monthly to reflect new user trends. Clients rely on her to capture the long tail of spoken queries.
Riko Tanaka 🇯🇵
Pattern Recognition AnalystAt Need Order, Riko categorizes voice queries into structured patterns and intent groups. She delivers pattern reports that guide our content strategy, ensuring answers match user speech. She refreshes these reports quarterly to stay ahead of evolving language use. Clients depend on her insights to make their content voice‑ready.
Liam O’Neill 🇮🇪
Query Expansion LeadAt Need Order, Liam builds and tests extensive query expansion libraries—combining primary terms with natural modifiers like “how to,” “near me,” and “best way to.” He integrates these into the FAQ pages and structured data. He also measures performance and refines over time. Clients see a rise in voice‑driven traffic from his expansive approach.